AIM – Dental Geo Fencing Services

How Geo Fencing Can Grow Your Practice

Based on your practice’s unique demographics and offering, a geographic boundary is created. Anyone who enters that boundary (the fence) who has their handheld device with location service enabled is identified. Then, over the next thirty days that person is served announcements about your practice.

We provide the most advanced location advertising technology based on people’s daily activities. The technology allows for dental practices to reach potential patients wherever they go. We can even target specific addresses, for example, competitor locations, your optimal audience visits. A ‘virtual fence’ is created around a location where the dental practice wants to build an audience based on their visit to that location during a set time span. Locations might be a specific entertainment or sporting event, or even a competitor’s location.

When individuals enter a given geo fence, they then become part of a database, which can be targeted following the visit/event. As the user visits various apps downloaded on their phone (Weather Channel, Angry Birds, Words With Friends, Emoji Keyword) or web browsers on the their mobile device, they begin to see ads for your dental practice. This repeat exposure of your message creates awareness and, if you offer is sufficiently compelling, results in an inquiry. An example of where geo fencing can help generate qualified leads from prospective dental patients is a dental practice in a heavily trafficked area but which has little or no ‘storefront exposure’ meaning the public is unaware of its presence. In many cases, simply making the public aware of your existence can be the first step toward a steady stream of new patients.

Web surfers, including mobile device users, will see your ads from 1 to 30 days after they first entered the geo fence.

Location Based Geo Fencing

Geo fencing technology allows practices to target people based on their physical activities; targeting where your prospective patients are, not where you hope or guess they are.

Whether it’s a specific event or an address you want geo fenced, this can be a powerful tool to deliver your message to individuals based on their actual geographic location.

AIM Dental Marketing’s Geo Fencing plotting capabilities provide much more effective household and business targeting.

High Precision – with plat line data from property taxes and utilization of public land surveys AIM Dental Marketing can provide the best addresses to target. Up To A 90% Match Rate.

Highly Scalable – Up to 1 million specific households and businesses can be targeted per marketing campaign.

Provides Foot Traffic Attribution – Using Conversion Zones we track trends in foot traffic to the practice’s location.

Multiple Creative Formats Available – Dental practices can employ static ads, video ads, and OTT (e.g. Roku) Advertising campaigns.

More Precise Than IP Targeting – With a 90% match rate Addressable geo fencing provides a higher rate of penetration than targetable IP Address Targeting alone.

Our Own Form Of Facebook Geo Fencing

Until recently, direct Geo fence targeting on Facebook’s platform has been a nearly impossible challenge.

At AIM Dental Marketing, we offer the unique capability of taking the same users who enter your specific geo fence(s), then also reach them on Facebook!

Get stronger engagement on Facebook!

This is not about site re-targeting (serving online ads to people who have previously visited your website. Instead, the individuals who have seen your ads will also see ads on Facebook.

To learn how you can create a comprehensive geo fencing strategy that incorporates Facebook marketing

Call 1-800-723-6523 or Complete the Form below

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