On November 19th, AIM Dental Marketing’s president Daniel A. ‘Danny’ Bobrow hosted Dr. Leonard Tau for a 90 minute presentation on what it takes to increase by as much as double a dental practice’s case acceptance rate. As host and moderator,...
If your website has not been updated for more than 24 Months, it’s time to do so. Google’s algorithm is constantly updating, most recently it has made it clear that it will weigh more heavily the User Experience (UX) in its decision of which websites will rank highly...
As a practicing dentist, office manager, or marketing director, you know how challenging it can be to manage a successful dental practice. While most people appreciate the importance of good oral health (notwithstanding reliable studies putting the percentage of those...
When I began working with dentists in 1989, my first three clients were newly minted University of Illinois Dental School grads; my brother, and two of his classmates. It was, and still is, unusual for a new dentist to open his own practice fresh out of school. Yet,...
Something magical happens when your practice commits to supporting a worthwhile cause. By working together toward something bigger than yourself, individuals become a cohesive team working toward a common purpose. The secret to success is ensuring everyone involved...
