Properly structured, your website serves as the locus of attention and attraction, in effect, your ‘online practice.’ To put it colloquially, all roads lead to your website. This does not simply happen on its own. Your online reputation must be managed and structured...
I’ll venture to guess that, if a patient calls your dental clinic and asks “How can you help me?” your answer is not going to be the same for every caller. Instead, I bet you’ll explain that, to answer honestly and accurately, and to be certain your answer is a fit...
While the above statement may sound too good to be true, I assure you, it isn’t. It is a generally accepted fact that the typical dental practice converts roughly thirty percent of calls from a prospective patient into a solid, kept appointment. That’s less than one...
People don’t care how much you know… Until they know how much you care! This saying, usually ascribed to Maya Angelou is, in my humble opinion, one of the most important keys to successful communication, be it business, social, or family. We’ve all met someone with...
Recent trends in oral cancer have heightened the importance of a proper oral cancer screening protocol for all medical and dental professionals.Forward Science’s CEO Robert Whitman delivered an informative, educational, and inspirational presentation on causes,...
