On November 19th, AIM Dental Marketing’s president Daniel A. ‘Danny’ Bobrow hosted Dr. Leonard Tau for a 90 minute presentation on what it takes to increase by as much as double a dental practice’s case acceptance rate. As host and moderator,...
As a practicing dentist, office manager, or marketing director, you know how challenging it can be to manage a successful dental practice. While most people appreciate the importance of good oral health (notwithstanding reliable studies putting the percentage of those...
When I began working with dentists in 1989, my first three clients were newly minted University of Illinois Dental School grads; my brother, and two of his classmates. It was, and still is, unusual for a new dentist to open his own practice fresh out of school. Yet,...
Properly structured, your website serves as the locus of attention and attraction, in effect, your ‘online practice.’ To put it colloquially, all roads lead to your website. This does not simply happen on its own. Your online reputation must be managed and structured...
I’ll venture to guess that, if a patient calls your dental clinic and asks “How can you help me?” your answer is not going to be the same for every caller. Instead, I bet you’ll explain that, to answer honestly and accurately, and to be certain your answer is a fit...
People don’t care how much you know… Until they know how much you care! This saying, usually ascribed to Maya Angelou is, in my humble opinion, one of the most important keys to successful communication, be it business, social, or family. We’ve all met someone with...
