CDS To Host Daniel Bobrow at 2018 Midwinter Meeting

“Investing in, even a well thought through and executed, dental marketing plan without first ensuring that those who will be fielding inquiries are thoroughly prepared to convert those inquiries into patient appointments is a quintessential example of placing the cart before the horse.” Says Bobrow, a 29 year dental marketing veteran whose company AIM Dental Marketing is the nation’s oldest full service dental marketing agency. “By providing a team with the resources, structure, and training, it can easily convert eighty to ninety percent of prospective patient calls vs. the typical twenty five to thirty five percent.  It only makes good business sense, therefore, to ensure your front office team members are ‘ready for prime time,’ and I am both excited and honored to have the opportunity to share this Message with the CDS.” Concludes Bobrow.