Blog Posts, News, Continuing Education, Marketing and Business Tips, and much more.
The Art of the Sale – Simplify Case Presentation, Maximize Case Acceptance!
Successful practice growth may be likened to a bird with two wings; attracting patients being one wing of the bird, and gaining case acceptance the other wing.
ADM President Kicks Off Inaugural U.S. “DSO Speed Dating” Event
On September 26th, AIM Dental Marketing President Daniel A. ‘Danny’ Bobrow, BS, MBA (finance), MBA (marketing) served as Keynote Speaker and Panel Discussion Moderator at Dental Forum USA's Inaugural Event. The Event provided dental industry participants with a unique...
Web Design Enhancements, Trends, & Features For 2020
If your website has not been updated for more than 24 Months, it’s time to do so. Google’s algorithm is constantly updating, most recently it has made it clear that it will weigh more heavily the User Experience (UX) in its decision of which websites will rank highly...
5 Online Dental Marketing Techniques to AMP Up Your Dental Practice
As a practicing dentist, office manager, or marketing director, you know how challenging it can be to manage a successful dental practice. While most people appreciate the importance of good oral health (notwithstanding reliable studies putting the percentage of those...
Had It With Dental Marketing Hype?
When I began working with dentists in 1989, my first three clients were newly minted University of Illinois Dental School grads; my brother, and two of his classmates. It was, and still is, unusual for a new dentist to open his own practice fresh out of school. Yet,...
Cause-Related Partnerships Are True Win-Win Partnerships
Something magical happens when your practice commits to supporting a worthwhile cause. By working together toward something bigger than yourself, individuals become a cohesive team working toward a common purpose. The secret to success is ensuring everyone involved...
Your Website Is The Hub Of Your Dental Marketing Wheel
Properly structured, your website serves as the locus of attention and attraction, in effect, your ‘online practice.’ To put it colloquially, all roads lead to your website. This does not simply happen on its own. Your online reputation must be managed and structured...
One Size Does Not Fit All For Dental Marketing
I’ll venture to guess that, if a patient calls your dental clinic and asks “How can you help me?” your answer is not going to be the same for every caller. Instead, I bet you’ll explain that, to answer honestly and accurately, and to be certain your answer is a fit...
Triple New Dental Patient Numbers Without Investing Another Dollar On Marketing
While the above statement may sound too good to be true, I assure you, it isn’t. It is a generally accepted fact that the typical dental practice converts roughly thirty percent of calls from a prospective patient into a solid, kept appointment. That’s less than one...
Before You Show How Much You Know Show How Much You Care
People don’t care how much you know… Until they know how much you care! This saying, usually ascribed to Maya Angelou is, in my humble opinion, one of the most important keys to successful communication, be it business, social, or family. We’ve all met someone with...
Sex, Drugs, & Oral Cancer
Recent trends in oral cancer have heightened the importance of a proper oral cancer screening protocol for all medical and dental professionals.Forward Science's CEO Robert Whitman delivered an informative, educational, and inspirational presentation on causes, cures,...
Dynamics of Craniofacial Structure Involving Neuromuscular Dentistry, Sleep Disordered Breathing & the DNA Appliance, presented by Dr. Martha Cortes
Dr. Martha Cortes is a graduate from the University of New York at Buffalo of Dental Medicine. She is a past president of the American Academy of Cosmetic Dentistry-New York Chapter, as well as a past international chair serving consecutive terms, and an accredited...
Telephone Skills Mastery Course Delivered By ADM President
With grateful appreciation to Aseptico! Good morning everybody my name is Bob GiAntonio and I am the business development manager with Aseptico, Incorporated. We're very happy to have you join us for the webinar today. Before I turn it over to Danny I wanted to give...
Do Well By Doing Good: what a concept!
Do more for your cause while growing your business. What a concept! What if there is a practice building technique which involves: no selling, costs little (or nothing) to implement, is an especially terrific value during lean economic times, attracts new patients,...
Dental Assistants: Improve Your Income, Patient Outcomes
Many thanks to my good friend and co-founder of www.IgniteDA.net Kevin Henry for inviting me to speak with dental assistants about how to: Improve Your Patient’s Outcomes and Your Practice Income! I was asked to speak about the dental assistant’s role in marketing the...
Practice Perfection: Dr. Cortés on Epigenetic Orthodontics
Epigenetic Orthodontics – Gene-Derived Facial & Dental Aesthetics, is the topic of a presentation delivered by Dr. Martha Cortés that I was honored to host at www.PracticePerfection.com. Dr. Cortes is a general and cosmetic dentist, as well as one of the very...
Practice Perfection: Dr. Abrams on Caries Detection
This installment in the PracticePerfection web-based educational series featured Dr. Stephen Abrams whose presentation was entitled Caries Detection: Earlier Is Better. Dr. Abrams is President and co-founder of Quantum Dental Technologies, which has developed the...
Manage Patient Feedback Proactively
Online reviews are an important boost to your marketing efforts, but patient feedback may not always be positive. Instead of attempting to remove a negative review from a real patient, it might be worth your time to engage with your patient and resolve the issue....
4 Strategies Proven to Bring New Dental Patients
If you’re like most dentists, you went into dentistry to focus on people’s teeth, not marketing your business. And yet, these two things go hand-in-hand. My team at ADM and I have been at this for a long time, but when you’re just starting out, we know all the...
CDS To Host Daniel Bobrow at 2018 Midwinter Meeting
On Friday, February 23rd, from 1:00 PM until 2:30 PM AIM Dental Marketing president Daniel A. ‘Danny’ Bobrow will deliver a presentation for the Chicago Dental Society’s 153rd Midwinter Meeting entitled: Connect With Callers: First Impressions Really Do Count...
Centering Social Media Marketing In Your Business
It’s no longer debatable that social media marketing has a greater lead-to-close rate than traditional outbound marketing strategies. Business is all about visibility, and getting new patients happens by ensuring they know who you are and what you are offering. Social...
Master The ‘Fourth C’ of the Successful Dental Practice
I recently had the distinct pleasure of hosting two experts in the field of accelerated collections and professional cash flow management. The presentation, entitled Strategies in Debt Recovery – Proven methods to maximize patient collections and reduce cost &...
Engaging Web Content for Your Dental Practice
We all understand the benefits that an engaging website can bring to a dental practice. Your website is the part of your dental practice that never closes. As a result, it’s intensely important that you continually produce rich and engaging content that drives new and...
Master the Three ‘C’s of the Integrative Dentistry Model
I recently had the distinct honor and privilege of hosting four true pioneers of what is variously termed the integrative dentistry, oral systemic health, holistic, biocompatible dentistry, and whole person health movement. The webcast offered attendees the...
When New Patients Call, Do You Answer?
Patient retention is important, but practices simply don’t survive without the ability to attract and acquire new patients. Most businesses know this simple fact of survival and appropriately invest in marketing. Attracting Vs Acquiring There’s a huge gap between...
24 BIG Ideas For Ensuring Success With Dental Marketing
Our work with helping dental practices maximize their search engine visibility now spans three decades, and thousands of practices nationwide. In that time, we’ve learned several valuable lessons, chief of which is that consistent success in an industry as...
ADM Supported Oral Health & Treatment Project Sends Thank You
While AIM Dental Marketing’s president was busy preparing for the work week on a Sunday afternoon, he received the following email from in-country partner Laurie Mathews: “I am attaching our photo of thanks. I hope it makes you smile! We love SmileTree and are very...
Dental Technology C.E. at Roseman University
Climb For A Cause has Partnered with Roseman University College of Dental Medicine to present Dental Technology Summit – September 16, 2017 Dentists from across North America will converge on Roseman University of Dental Medicine in South Jordan, Utah for a four-hour...
Many Thanks To Stella Life For Helping Spread The Word
Climb For A Cause Foundation Climb For A Cause© organizes fun and rewarding hiking events that any fit and determined individual can complete. This non-profit Foundation combines the breathtaking beauty of the mountains with the desire to make a positive difference in...
Compare Networks Ready To Rock
Compare Networks, owner of Dental Compare, recently posted an article by Dr. Larry Emmott entitled Beauty and the Technologist. In it, Dr. Emmott discusses the impending shift in the labor market driven by technological advance. “Researchers at Oxford estimate that as...
